If you are one of the aspiring Virtual Assistant out there who want to get a career in freelancing world. Email Marketing is one of the job you must keep an eye for trainings. You might always find client looking for someone who can market their product to certain “list” & leads and make sure that these leads get the latest from their website, create autoresponder and automate their system so the CRM will work hard for them. It’s kind of hard to understand at start and lucky me that I have a email marketing foundation. My tip is go to Lynda.com and start learning and hone your skills in Email Marketing.
Email Marketing is one of my forte as this is my foundation when I started my career in freelancing. My first Job is Campaign Manager in Managed Uptime Inc. that holds different client from different Performance Based Companies in US. Such as Ardis Marketing, Silver-Carrot, Datran Media and Vnr Media.
By 2012 I become Email Marketing Consultant in Universal Marketing Partners up to the present taking care of their affiliate sites (Hitpath), creating Email Campaigns (Designs), Download from creatives from affiliate sites and updating suppressions. Our deployment System in Sending these campaigns and checking the performance of our leads is through Blue Hornet and Constant Contact for our affiliates.
As a Virtual Assistant and Email Marketer I am able to hold different systems like Mailchimp, Ontraport, Aweber, Infusionsoft and etc… and hopefully would get more experience as the wheels of life goes by.
What are the technical expertise you need to become an Email Marketer. First you must know how to code HTML/CSS. Responsive email is now “in” and many clients are looking for responsive newsletter. My solution go on google and learn.. Don’t go weary in learning… as this is your foundation to get there. Remember there is Lynda and other free online education site such as Coursera. There are free course too so all you need to do is invest your time to study.
That is all for now and hopefully you learn something… Feel free to drop a comment to the line below or visit my facebook page.